Creative Feed: Your Video Asset Catalogue as a Live Product Feed

In Variads, assets are building blocks. A hook video, a product clip, a value-prop card, a CTA; each is a single asset. On their own they are just pieces. Together, combined according to your template structure and your compatibility rules, they form finished ad creatives. The same blocks recombine in unique ways: hook A with product B and CTA C in one ad; hook A with product D and CTA C in another; hook B with product B and CTA D in a third. The number of valid combinations grows quickly. A modest library of building blocks can yield hundreds or thousands of distinct ads.

The creative feed is the output of that combinatorics. Every valid combination (every ad that fits your template and passes your compatibility rules) is represented in the feed. So you are not exporting a fixed list of creatives; you are exporting a live, up-to-date set of everything the system can build from your current templates, assets, and rules. Add a new hook or product shot, update compatibility, and the feed reflects it. Building blocks come together in unique ways; the feed exposes the full set of finished, unique creatives that result.

Variads goes a step further: we support external product feeds as a cell type in the modular template. So in addition to your own video, image, and text assets, you can attach a live product feed (e.g. from your e‑commerce or catalog system). That product data can be used in two ways. First, in rendered video ads: a cell in the template can be driven by product feed data (e.g. product name, image, or dynamic text), so the same template can produce creatives that vary by product. Second, in the hosted XML creative feed: the feed we expose can include both your creative combinations and the live product feed data, so platforms like Smartly, Adlayer, or Cape receive one unified feed (creative variants plus product attributes) and can match creatives to products or campaigns accordingly.

So you are not only exporting a feed of video creatives; you can export a feed that blends creative building blocks with live product data. That makes it possible to run creative–product combinations at scale: the right creative structure with the right product in the right cell, all expressed in the same XML feed that your ad stack already knows how to consume.

The creative feed sits at the end of the Variads pipeline. You design modular templates (timelines with cells). You add assets and define creative compatibility (which assets can appear together). Optionally you connect an external product feed to a cell type. The system then generates every valid combination. The creative feed is the export layer: it exposes that set as a live XML feed.

1. Templates + assets + compatibility: Define structure, fill with building blocks, set rules. The system produces every valid ad.
2. Optional: external product feed: Attach a product feed to a cell type. Product data flows into both rendered creatives and the feed output.
3. Hosted XML feed: The creative feed URL serves the full set of valid creatives (and product data, if configured) as XML. Always up to date.
4. Connect to your stack: Point Smartly, Adlayer, Cape, Channable, or other tools at the feed URL. They treat your video catalogue like a product feed.

• Always current. Add or change assets and compatibility; the feed reflects it. No re-exporting and re-uploading.
• One source of truth. Downstream tools pull from one URL. No version drift between “the list we exported” and “what’s actually valid now.”
• Fits how ad platforms work. Many platforms are built to ingest feeds. Giving them a live creative feed lets you use the same workflows you use for product or catalog feeds, but for video creatives.
• Scale without manual handoff. Thousands of valid creatives can flow from Variads to Smartly, Adlayer, Cape, or others without someone manually exporting and uploading files.