Modular Templates
Design a versatile timeline with cells. Not assets. Your template defines structure; your assets fill it.
Modular templates are timelines built from cells—placeholders for asset types like video, voiceover, music, text, or image. You define the structure (hook, value prop, product shot, CTA, etc.) and which types can go where. Individual assets are assigned later. One template can drive thousands of valid ad combinations.
Cells, not assets
Templates deal in asset types and slots—e.g. “Hook (video or image)”, “Product (video)”. You tailor the timeline to channel, format, and placement. Segment it into cells that match how you think about ad structure.
Built for the job
Each template is built for a specific use: Meta feed, TikTok, YouTube, or a given aspect ratio and length. You design once for that context; Variads handles the combinations that fit your rules.
One template, many variants
A single modular template becomes the engine for scaled creative. You add assets and compatibility rules; the system generates every valid ad that fits the template. No rebuilding for each new asset—the template stays, the output scales.