Match modular creatives,launch a shitton of ads
14 text assets with mapped compatibility.
66 unique headlines instead of 1.
Variads is this logic, but for your video creatives.
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Generate ads ready for every platform
Rethink creative ad production
Create faster than the media team can spend
Don't make one video. Produce modular assets that can be combined into thousands of variants. Scale for optimization engines, personalization or context. Variads helps you get more creatives out of every produced frame.
Amplify your production without losing creative control.
Ok, but how does it work?
Step 1 - Build a template
Design with cells, not assets.
Our timelines only deal in asset types, not individual assets. Your timeline should be tailored to the intended channel, format and placement of your ad. Segment it with cells for hook, value proposition, product shot, CTA, etc.
Step 2 - Create the assets
We're no magicians. Garbage in, garbage out.
Make strong individual creative assets. Combine them to create ads of high quality content. The better assets, the better ads for you and your business.
Step 3 - Assign assets to slots
Assign assets to the cells
No one knows what the perfect creative looks like. In the past you had to guess and commit. Produce one or a couple of versions. Now, you don't need to know. Bring scaled creatives and let the media optimization decide for you. Flexible assets brings scale.
Step 4 - Asset to asset compatibility
Decide which assets can be in the same ads as which other assets
The broader their compatibility, the more you can scale. This is where control lives. Generated ads only combine assets according to the rules you've defined.
Step 5 - Export your finished ads
Enjoy better results from your media
Use your massive amounts of creatives for scaled contextual targeting or audience relevance, hyperpersonalization, or just make the optimization engines of the media platforms happy. Export as mp4 or host a live xml feed for deployment elsewhere.
Step 6 - Use your creative feed for distribution
Distributing thousands of ads is a mess, so .xml is here to save the day.
We nail creative scale. But distribution is… in progress. Until then, use tools like Smartly or Adlayer. Export the full output as an XML feed and let them take it from there. Native media integrations are coming.
Learn from the best
Enabling better media optimization with creative scale
How a performance team scaled creative production so optimization engines could test more combinations and improve ROAS.
Win context targeting at scale
How brands use modular creatives to match messaging to audiences, placements, and moments—at scale.
Modular video ads with live product feed data
How e-commerce brands keep video ads in sync with inventory using live product feeds and modular templates.
Built for every team
Solutions tailored to how different teams work
Variads for Agencies
Manage multiple clients and campaigns efficiently. Scale creative production across teams and clients without scaling headcount.
See what early adopters are saying
"We went from producing 10 ad variants a week to over 200. The quality is consistent and the algorithm only generates combinations that actually make sense."
"Finally, a tool that understands modular creative. We build the system once, and it generates everything we need for testing."
"The compatibility mapping is genius. No more broken ads with mismatched messaging. Every generated ad is production-ready."
"We used to spend days creating ad variations. Now we set up the template and rules, and generate hundreds in minutes."
Ready to scale your
creative production?
Join the waitlist to be among the first to access our modular creative platform. Be part of the future of ad production.
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